Jurassic World
For Jurassic World, I played a key role in managing social media, which encompassed posting and scheduling concepts, contributing to concept ideation, crafting content, and maintaining strong community engagement.
Jurassic June was by far the most important and successful campaign during my time working on Jurassic World. For the 30th anniversary of the original film, we created original content all month long that featured talent from the film and even received very positive media coverage from publications like Entertainment Weekly and People Magazine.
I actively participated in trendspotting to ensure our content remained relevant and impactful. Additionally, I was responsible for copywriting for both posts and comments, as well as managing proactive and reactive community interactions. My duties also included providing metrics and insights for client-facing reports and spearheading the successful Jurassic June campaign and Beyond the Gates collaboration with Mattel and Target.